Bison code: L.28332
Robbers Van den Hoogen is a well-known top wine house, wine bar, event location and wine museum in Arnhem. We were founded in 1842. Our business culture is highly entrepreneurial and providing top quality is our USP.
Recently we opened our fully refurbished and redesigned store and bar. Here, we can display our quality wines and seduce guests to enjoy a glass of wine in our bar.
We are now working on the integration of all our lines of business. For this challenging assignment we focus on the revitalization of the wine-museum. We would like you to develop a new state of the art concept that will attract visitors in the coming years, and boosts our wine sales and use of the wine bar.
Some thoughts we have:
- Turning the museum into an experience centre in which digital and non-digital elements are combined
- Strengthen and expand our network in the tourist industry such that it results in more visitors
- Providing a hospitable atmosphere when visiting our location
- Integration of the new concepts with our on-line presence
- Optimizing our marketing activities resulting in more visitors and higher sales in our wine shop and wine bar