Cluster: Technology in Elderly Care

Ha! Why did you click on this title? Did you think this project was about something else? Appearances can deceive. This project is about ageing! In the year 2090, a quarter of the Dutch population will be aged 65 or over.

Despite the portrayal of older people in commercials, movies and newspapers as frail, ill, grumpy, lonely people, who are digital illiterates, many older adults feel vital and knowledgeable. They feel invisible in society, not seen for who they truly are. There is not one shade of grey, there are many.

Make grey sexy again. In this project, I would like to ask students to develop a societal intervention to make older adults more visible in a way they want to be seen. Challenge the status quo!