Improving centre areas for consumers

Centre areas in the Netherlands have changed and face major challenges in the coming years. Visitor flows to shopping- and centre areas are decreasing, making the centre less vital. The pandemic has brought this to a head. Various studies show that consumers want to be served optimally online and offline, and connectivity of offerings and activities is needed. Offering convenience and experience will become increasingly important for visitors in the coming years. Centre areas are looking for a digital match to connect visitors to the area in the long term. Digitalisation, among entrepreneurs, plays a major role here. Think omnichannel and platform possibilities. The project aims to create an innovative online-offline solution for visitors in the city centre areas. The consumer is thus central.

Creating consumer experience and convenience is at the heart of the project. The project team will brainstorm and research ‘out of the box’ solutions. Whereby, via a platform, a connection will be created between the consumer and the centre area. The project team will work with results from previous and current project groups.

What is the current situation?
– Retailers want (more) visitors to the city centre area.
– Consumers demand convenience and experience. This is essential for consumers to still want to come to the centre area in 10 years’ time for recreation

– Currently insufficient on -and offline connection with consumers in the centre area.

This project contributes to the following Sustainable Development Goals (SDGs):