Cluster: Create Smart Business

Within this project, we expect students to develop themselves and rediscover the concept of traditional advertising by contributing to digitalisation. We, as a start-up, want to revolutionise the way in which businesses are currently putting their brands out in the public. By seamlessly connecting businesses with private car owners through our digital platform, we aim to make advertising cheaper, more accessible and help bring creativity to life. Opening up to a world where both driving and advertising become more affordable, we aim to increase world efficiency. We hope to create a future in which both companies and consumers can mutually (monetarily) support each other and profit from the utilisation of transportation. We ask students to come up with an efficient way of monitoring user data while connecting it to different business elements, while still being financially attractive, in both technical and operational terms.