MediaLab: Media & Sustainability

Language: Dutch | Location: Enschede

Are you interested in the creative development and strategic implementation of innovative media?

Within our learning community we try to address complex (communication) issues from practice as broadly as possible. This means that we are not only looking for creative solutions from media strategists, but also for valuable input from the field in which the issue is located.

Learning Community
The Medialab was founded from the Creative Business program, Saxion’s premier media program. Within our program, students work on commercial and social issues by developing creative media concepts and/or products. The MediaLab focuses on the process of learning and creating together. We support students in this process using the latest media techniques and the guidance of media experts.

Within the Medialab’s learning community, we work on different themes. Each theme has multiple issues. With this we encourage the exchange of expertise in a physical, open, and social environment, not only within the project group in which you work, but also with other project groups and beyond. The MediaLab believes that cross-project collaboration, research, and creation ensures that knowledge circulates faster and more effectively, which benefits the quality of the final product.

Theme: Media & Sustainability
Within the Media & Sustainability theme of the Medialab, you will work on issues that focus on influencing behavior and raising awareness about sustainability. You will research communication about sustainable solutions and the different target groups you want to reach or convince. Do you know how to use clear communication and media to convince multiple target groups to make their environment more sustainable?

To give an example, last semester one of the issues was about a one-stop-shop solution of Energieloket Achterhoek. A local campaign was devised on how Energieloket Achterhoek can activate an entire neighborhood, with diverse backgrounds, on sustainability.

*Disclaimer: You are registering with the MediaLab for the Media and Sustainability theme. Within this, the project leaders will make an ideal group composition, dividing up the various assignments. You will then be assigned an assignment and group. Overall, you can collaborate on the other projects within the community and your theme.