To sign up for this cluster, use Bison code L.27356.
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This cluster consists of the following projects:

Connecting Veluwezoom

The Veluwezoom is the southern part of the Veluwe, also called the “golden edge of the Veluwe”. The Veluwezoom is one of the Dutch National Nature Parks with the Pos Bank as its central point. The area has a rich industrial history (Gazelle factory, cigar industry, paper industry, washing industry, stone factories), but the area was also used as a backdrop for the painters of the Oosterbeek school. In the 19th century, the area was a well known holiday resort for the rich from the west, this can be found in the many estates and mansions the area is rich in. The Veluwezoom is located on the river IJssel which is the connection between the various Hanseatic cities (such as Doesburg). In the Veluwezoom, there are approximately 160 entrepreneurs working in the tourist and recreational sector. The South-East Veluwe Tourist Platform is always looking for an innovative way to work together, with the aim of a thriving regional economy. The Toeristisch Platform would like to use the current opportunities within the digital age to promote cooperation between its members. Collaboration, nature, culture (history), Golden edge of the Veluwe, versatility, IJssel, Entrepreneurs, Innovation are the key words you will have to deal with in this challenging performance. Create an innovative digital concept in which the tourism and recreation entrepreneurs working in the Veluwezoom can collaborate digitally. Base this on the latest technological insights in the field of communication and accessibility, in which the exchange of knowledge is central. The digital connection between entrepeneurs is essential to position the Veluwezoom is an attractive destination.

Experience the Channel

The current Apeldoorn canal was built in the years 1825 – 1865 and runs from Dieren to Hattem, via Apeldoorn. The canal fulfilled an important function for the supply of raw materials for more than 60 paper mills. Also for the supply of building materials for e.g. the construction of the Grote Kerk in Apeldoorn and the construction of the Rijksstraatweg Apeldoorn-Arnhem. The Apeldoorn canal, an alternative route for shipping to the head of the river IJssel. A difference in height in Dieren of 8 to 10 meters had to be overcome, this was done with a three-stage lock. A hydraulic highlight, up to about 30 ships a day were manually gunned down. Ships up to 200 tons could navigate the entire canal.  After the Second World War, the canal section from Dieren to Apeldoorn was enlarged to 600 tons ships. Due to the increase in scale in shipping, competition from the railway line Dieren-Apeldoorn-Hattem built in 1887, but especially the improved road network, were important reasons to close the canal. Thanks to the canal, new activity arose on both sides of the canal in Dieren en Spankeren. Known was the factory complex of the enamelling factory Edy that provided work for hundreds of people. Even today, many companies in Dieren en Spankeren are still located in the canal zone. The Apeldoorn canal represents an economic value for recreation and tourism. The use of the old towpath as a bicycle path is an example of this. In addition, the water is good as a raw material for drinking and industrial water supply. The canal also has an important natural and scenic function that could possibly be given a new place as a protected structure element in the future. Finally, there are still plans to make the canal (partially) navigable for pleasure cruising. It is now a challenge to see the entire Apeldoorn canal as a touristic pearl ribbon for the various touristic recreational possibilities located on and around the Apeldoorn canal. How can you make the past, present and future of the Apeldoorn canal virtually visible and experienceable for guest and resident. By means of the guest journey, the length of stay and repeat visit is stimulated. The history of the Apeldoorn canal can be translated into an innovative and inspiring waterway of the future.

Innovative productdesign in watersport & leisure

Worldwide, there are major global disruptions which influence the (technical) innovation in tourism related productdesign. In order to respond to market driven opportunities in which proven new technologies provide advantages for competitive tourism locations, this project focuses on product development in a  so called tourism design lab. Topics as storytelling, multi media use and data driven opportunities will be part of the design thinking process. Because of sustainability issues such as climate change, waterquality, scarcity of raw materials, biodiversity and excessive use of fossil resources, this innovative product design will meet the international sustainable development goals. The United Nations has set these goals for 2030, such as active management to combat climate change, and more sustainable business innovation and sustainable use of our ecosystems. The use of innovative technologies in waterspoirt & leisure, in balance with the sustainability goals, require a transition in productdesign in order to realize meaningful and sustainbale business. Yachts Eindhoven Association(YEA) is looking for a way to redefine its strategy and strengthen cohesion, cooperation and focus. YEA wants to become more attractive towards members, organize a broader range of activities, including Innovative productdevelopment, as part of a competitive marketingmix. This innovative productdevelopment will serve as a method for developing new, sustainable watersport & leisure products and services in the Yachts harbor. This is quite a challenge, since the actual quality and supply does not meet modern standards which attract new targetgroups (the SAMR-lifestyles in tourism). During the project, you will investigate proven new technologies, possibilities to apply them in the design process (including data analytics to interprete the customer journey of several marketing segments), both related to the current target groups and possible day visitors. During the project you investigate the market developments in tourism, the ins and outs of technopreneurschip and innovative productdesign in tourism, and the competitive edge in which yacht organisations, entrepreneurs, destination management organisations and the local government (owner of the harborarea) work together in developing an attractive location. Guiding questions are: Which suitable technologies and design principles are available to develop attractive watersport & leisure products? In short: which pm(p)c(‘s) can strengthen the business proposition and create an attractive portfolio of YEA?

Sustainable marina

Worldwide, there are major global disruptions which influence the (technical) innovation in tourism. In order to respond on market driven opportunities in which proven new technologies provide advantages for competitive tourism locations, this project focuses on making the operation of marina EJV more sustainable. Because of sustainability issues such as climate change, waterquality, scarcity of raw materials, biodiversity and excessive use of fossil resources, this advice will meet the international sustainable development goals. The United Nations has set these goals for 2030, such as active management to combat climate change, more sustainable business innovation and sustainable use of our ecosystems. The use of innovative technologies in waterspoirt & leisure, in balance with the sustainability goals, require a transition in productdesign in order to realize meaningful ans sustainbale business. Yachts Eindhoven Association(YEA) is looking for a way to redefine its strategy and strengthen cohesion, cooperation and focus. YEA wants to become more attractive towards members, organize a broader range of activities including more sustainable operations. Parallel to this project, a product development assignment is supplied. This assignment focusses on making the watersport, maintenance and daily operations of the marina more (environmentally) sustainable. This is quite a challenge since the actual quality and supply does not meet modern standards, and the Blue Flag label is what will be aimed for. During the project you investigate theoretical knowledge regarding sustainability, proven new technologies, trends and developments and best practices. Guiding questions are: Which suitable technologies and design principles are available to develop watersport & leisure more sustainably? How can good goverance between the involved stakeholders provide a sound base for this transition and ensure a commercial operation of YEA? On a strategic level, you will explore how the municipality, together with YEA, should guide the transition to a sustainable economy. You map out what favorable conditions are to reduce negative effects in the triple P and to increase innovative products which make YEA fit for future.

Holiday Parks – Future Proof From The Sustainability Perspective

Introduction – Many holiday parks now have the characteristics of aging and deterioration; for example, most holiday homes date back to the 1970s and 1980s. There is a need for innovation in order to be and remain attractive and competitive as a regional leisure destination. From the perspective of sustainability, holiday parks face significant challenges, reinforced by the financial-economic risks associated with innovations. Although many sustainable projects have already been launched in the Netherlands, a complete vision of sustainable and circular holiday parks is still missing. Project  – The innovation project ‘Holiday parks: future-proof from the sustainability perspective’ should form concrete advice and a user-friendly decision support system in one or more existing holiday parks, with the aim of serving as a good practice and source of inspiration for the market so that other holiday parks can be re-developed or developed as sustainably as possible. The concept will be embedded in a broader vision of sustainable regional development and related marketing. Results – The project ‘Holiday parks: future-proof from the sustainability perspective’ should provide insight into the critical success and failure factors that determine the feasibility of sustainable solutions in holiday parks. The project will give the entrepreneur a practical tool with which he can choose the most sustainable / circular  solution for each part of the holiday park. All this to equip holiday parks for the future. A sustainable future that contributes to keeping tourism and recreation healthy in Gelderland and Overijssel. The Smart Solution Project can make a big and important contribution to this!

The Customer Journey of Doetinchem’s City Center

Attract more visitors to the center of Doetinchem, who stay longer and spend more. This is the main target of Binnenstadbedrijf Doetinchem in the post-corona era. We are looking for students who can map out for two specific customer groups which customer journey the target groups go through when visiting Doetinchem. Subsequently, the results of the customer journeys must be converted into practical tools for redesigning the center. Both in the physical space as within the customer journey itself.

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Questions about this cluster?

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